Posted on It can be difficult to start fresh on Instagram as a brand. What is the first thing you should do? How to gain more Instagram followers.
We are no longer able to buy followers or use bots as shortcuts. You might gain more followers for a short time, but these tricks won't provide long-term results.
You can only get real Instagram followers if they care and engage with your brand. You might feel good when you think you have a lot of followers, but it won't help your Instagram strategy.
You can learn more about each tip below, or scroll down to see the complete list of ways to get more Instagram followers.
1. Think carefully about your Instagram marketing strategy 2. Determine who you are trying to reach: 3. Create a consistent brand story and aesthetic 4. Use keywords to appear in searches 5. Use relevant hashtags to reach new users 6. Make sure your Instagram bio is optimized 7. Write compelling, long captions 8. Pin your best comments 9. Promote your Instagram account on other platforms 10. Think about content that other people might like to share, too. 11. Share your Instagram account on other channels. 12. The goal is to get featured 13. Tag your location 14. User tagging 15. Ask other Instagram users to tag you 16. Connect with existing communities 17. Influencer marketing can help you gain more followers on Instagram: 18. Make sure you collaborate with other brands 19. Take advantage of Instagram Stories 20. Maintain a regular posting schedule 21. Advertise on Instagram 22. Insights from Instagram
1. Think carefully about your Instagram marketing strategy
If you want to use any social network effectively, you need a clear strategy.
It is a good idea to start by gaining more Instagram followers. You won't become successful on Instagram if you only have followers. Gaining followers needs to be part of a larger plan that ties into your business strategy and social marketing goals.
Consider the reasons why you want more Instagram followers. What is your real goal? You might want to:
Increasing brand awareness
Boost sales of your products
Increase traffic to your website.
Focusing on these business-oriented goals will help you keep your Instagram account consistent. This will help you tell a compelling brand story that will appeal to new profile visitors and help build (and keep) a loyal following.
2. Determine who you are trying to reach:
Think about how you want to connect with them:
What is their age?
What is their address?
What is their job?
When and how do they use Instagram?
What are their challenges and pain points?
These questions will help you create the right kind of Instagram content to reach the people who are most likely to follow you. Additionally, it will help you stay focused on your target audience so you can produce content that will keep them interested over the long-term.
3. Create a consistent brand story and aesthetic
Maybe you want to satisfy curiosity by showing off how your product is made. Sharing the perspectives of your employees can humanize your brand. Try presenting your brand in an aspirational way by highlighting your customers' accomplishments or lifestyles.
No matter what you want to accomplish, it's essential to maintain a consistent brand identity.
An easy-to-recognize post should be the goal. As a unit, your Instagram grid should make sense. Instagram Stories are always a great way to share content that doesn't quite fit the look and feel of your main feed.
4. Use keywords to appear in searches
Before someone can follow you on Instagram, they have to find you. Instagram has a limited number of searchable texts. A user's name and username are the only fields that contribute to Instagram searches.
Your Instagram handle is your username. Make sure to keep it consistent with your handle on other social networks, since this makes you easier to find. If people are likely to search for your brand by tapping into one of your brand names, use that.
You can choose a name up to 30 characters long. If you want your site to be more discoverable during a search, include your most relevant keyword in the name field.
5. Use relevant hashtags to reach new users
We just said that the text of your Instagram posts can't be searched. Instagram searches do include hashtags, however. So, using hashtags carefully can be an effective way to get free Instagram followers.
Search engine spiders and people who click on hashtags from another relevant post can find your posts by using relevant hashtags. You may find that hashtagged content appears in feeds of people who do not follow your account. Instagram users can also follow hashtags.
There is no limit to the number of hashtags you can use in an Instagram post, but quality rather than quantity is the most effective. Experiment with different number of hashtags to see what works best for your account.
6. Make sure your Instagram bio is optimized
Because two-thirds of Instagram users are not followers. All of those new visitors are potential free Instagram followers-but only if your bio and profile convince them to follow you. Your profile must be clear, complete, and appealing for them to do so.
As well as your name and username, your profile contains links to your website (clickable) and a biography.
In your bio, tell visitors why they should follow you and convey your brand's identity. What types of content can they expect?
In your profile, a professional account (business or Creator) will also allow you to include contact information, your type of business, and your location. Provide all information the new visitor needs to decide whether or not to follow your company in all the fields that are relevant to your business.
7. Write compelling, long captions
The captions you write on Instagram can have a huge effect on whether or not your posts reach and engage your audience. Reach and engagement are key factors in attracting free Instagram followers, as you've seen.
The following are some key strategies to keep in mind:
Start with the most important words. In cases where the caption exceeds 125 characters, users will have to tap "more" to view the whole thing. You can inspire that extra tap with those first words.
You can ask a question. Your audience can easily leave a comment this way. Your account will be made more visible as a result of that engagement.
Emojis are a good option. In this visual social network, emojis help draw the reader's attention and are appropriate for most types of accounts.
Various caption lengths can be tried. Using Instagram's long-form captions, you can tell an in-depth story if your post calls for it. When the visuals speak for themselves, ultra-short captions can also be very effective. However, our data indicates that long captions are more likely to increase engagement.
8. Pin your best comments
Instagram's little-known feature allows you to pin up to three comments per post.
If you want to learn more about how to get more followers on Instagram, you can take advantage of this new feature.
It is possible to extend your caption beyond the maximum 2,200 characters by continuing the story in the comments. In this way, you can tell detailed and in-depth stories, something that may be appropriate for some accounts.
Alternatively, you can pin your favorite comments from other users, especially if they generate a lot of engagement.
Regardless of how you use this new feature, it will help you get more engagement and interaction on your posts.
9. Promote your Instagram account on other platforms
It's important to make it easy for people to find you if you want to get followers on Instagram for free.
You should be able to find your Instagram profile easily. Get in touch with your followers from another social network if you've already built one.
Make it easy for your social followers to check out your Instagram profile by adding a link. (Such as a coupon code, event, or contest just for Instagram fans.)
Also, you might want to highlight your best Instagram posts on your other social media channels. You might consider boosting these posts with paid advertising to make sure that more of your Facebook, Twitter, and other social media followers discover and follow you on Instagram.
10. Think about content that other people might like to share, too.
As you plan your blog posts, think about which content you can use as an example, as well as what others may enjoy sharing.
It is not uncommon for people to share an infographic, so that could be an option. You're exposed to a whole new audience of potential followers when someone embeds your Instagram posts in their blog.
You should also think about creating content that people will want to re-share on Instagram Stories. In a Story, anyone can reshare your posts from your main feed. I have included a link to the original post, so anyone who wants to know more can do so. You are reaching a new audience and gaining potential new followers with this tool.
11. Share your Instagram account on other channels.
When sharing your Instagram account, think beyond your social media channels.
Make sure your website, email signature, and online newsletters link to your Instagram account. A small Instagram icon can be used instead of a large link.
Incorporate a small Instagram icon into an email signature (Example) If you want more followers on Instagram, start with this:
Getting followers on Instagram is easy if you send an email blast featuring a few lovely posts related to the account you're promoting.
Don't forget your offline materials either. A simple way to get more free Instagram followers is to share your Instagram handle on flyers, posters, packing slips, business cards, and packaging.
12. The goal is to get featured
Instagram feature accounts simply repost content from other users using hashtags or tagging. If one of these accounts shares one of your posts (with your handle) you can gain a new stream of followers on Instagram.
13. Tag your location
if your Story or post includes a clear location element. People will now be able to easily find your Instagram content this way.
Ensure that you tag the location of your business and that your customers do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office. The growth of your Instagram account (and brand) can be enhanced in this way.
You can use your location as a tool to connect with other conference or event attendees, potentially exposing your Instagram account to an entirely new group of potential followers.
14. User tagging
If you want to tag an Instagram user featured in your photo, you can either use the @mentions feature in your caption or simply use Instagram's tagging capabilities. If you do so, they'll receive a notification.
Adding a hashtag to a post encourages the user to engage with it and share it. In addition, your post will appear on the Tagged in tab of their Instagram profile.
In your Instagram Stories, you can also tag relevant users. Once they have shared content, they can offer it to their own Stories with a few taps. Those who view their Story will see your username and can click through to your account if they do so.
15. Ask other Instagram users to tag you
You can also ask existing Instagram users to tag you in order to gain exposure. Their audience can click on your handle to learn more if you're tagged in a post.
It is a good idea to ask for people to tag you on Instagram in your bio
16. Connect with existing communities
Like all social media networks, Instagram is a place where people can share things with their friends and family. Engaging with those communities is important.
Engage in your community by liking, commenting, and sharing content from other credible users. Avoid generic comments that appear to come from bots.
In two ways (and potentially attracting new followers):
Likes and comments on their posts are notification to others, so they may look at your profile to return the favor. Others will be able to see your comments and may visit your profile if they find them interesting or thought-provoking.
17. Influencer marketing can help you gain more followers on Instagram:
60% of consumers would follow a brand on Instagram after seeing it promoted by an influencer they trust.
18. Make sure you collaborate with other brands
Don't be afraid to reach out to other brands to see if you can collaborate on Instagram. Everyone involved could benefit from collaboration if it is done correctly.
You may already collaborate with brands or other businesses in other ways, such as through a business improvement association or shopping center.
19. Take advantage of Instagram Stories
It's worth mentioning Stories specifically during this tip, even though we've mentioned it in several of the others. You need Instagram Stories to get more followers. 45% of all Stories viewed on Instagram come from businesses, and half of all Instagram accounts use Stories every day
Story users are highly engaged. Instagram reports that one in three stories results in a direct message.
By including a hashtag and location in your stories, you will be able to reach people who do not follow you already. There is still a way to gain free followers on Instagram that is underused.
20. Maintain a regular posting schedule
It's important that you have content for your existing followers. This is why they followed you in the first place. You can attract new Instagram followers by giving your existing followers something to interact with.
When should you post? daily posting will grow followers four times faster than posting less than once a week.
21. Advertise on Instagram
There aren't exactly any free LinkedIn followers in this method. A powerful Instagram ad can help your content reach new followers, fast, by showing it to people who wouldn't otherwise see it.
Utilizing Instagram ads is a legit and effective way to quickly gain more Instagram followers for a small investment, unlike buying followers.
You can target your audience by demographics, behaviors, and even interests. In addition to creating a lookalike audience, you can also use people who interact already with your business to build this audience.
22. Insights from Instagram
Analytics tools on Instagram provide data on impressions, reach, engagement, top posts, and more. You can also find demographic information about your followers, including gender, age, and location.
Regularly reviewing this data can help you identify areas where you can improve your Instagram strategy to help you gain more followers.
You'll want to know when your followers are most likely to use Instagram, so you can post at a time when your content is most likely to be seen and engaged with.